Are You Running Your Business, or is Your Business Running You?

We, as business owners, run our businesses. We tend to protect it closely as if it were one of our children, and may truly believe that no one can do anything in our business as well as we can.
If this is ringing true with you, chances are you are performing tasks in your business that you should be delegating to someone else. If you are allowing your business to run YOU by not delegating, you may become one of the many businesses that fail because the business owner becomes burned out.

I know, I know – it’s hard to let go! But let yourself dream for just a second … what would it be like if you had a trusted assistant – on call – that you could depend upon to complete the tasks you don’t have time for, you don’t particularly like doing and are keeping you tied up when you should be growing your business?

Feel free to contact me to discuss how a VA can help and AND your business.

 
Nickey Hollenbach
http://www.ptconciergeservice.com
484-919-0637
@Nickeyh

What do you do?

Here’s how the conversation goes:

“What do you do?”

“I’m a virtual assistant.”

“Oh.”  (polite head nod)

“Do you know what a virtual assistant is?”

“Well – no, actually.”

“A good virtual assistant can do anything that a non-virtual assistant does, except from her own home, with her own equipment over the internet and email, at a huge savings to a business owner.”

“Oh.   So what do you do?”

(polite smile)

If you’re a VA, you’ve heard this same conversation many times.  I think we lose sight of the fact that because we’re on the internet and virtual, we see people every day who know exactly who we are and what we do and how we do it. 

I belong to a networking group and we meet every week.  Every week I do my 30-second commercial  and every week I see the blank stares of people who really don’t know what I do.  Maybe I’m not clear; maybe I should just list everything my company does, but … well… I just couldn’t do it in 30 seconds!  So I say things like – whatever you would have an assistant sitting next to you do, we do.  More blank stares.

To practice, I’m going to list everything my company and team members do:

  • General admin
    • Typing correspondence, documents
    • Transcription
    • Client contact
    • Scheduling
    • “Make things happen”
  • Legal assistance; i.e., working for an attorney – not providing legal advice 🙂
  • Travel arrangements – vacations to complex business itinerary
  • Personal assistance
    • Doctor’s appointments
    • Find a plumber, etc.
    • Research on anything you need; i.e., new car, vacation spot, etc.
    • Post an ad; i.e., Craig’s List, eBay, etc.
    • Plan a party
  • Email and calendar management
  • Event planning – personal and business; small or large
  • Bookkeeping (see http://www.BookkeepingVAs.com)
  • Website design, management and maintenance
  • Database management and maintenance
  • Social medial marketing and management
  • Research
  • Proofreading / Editing
  • Copywriting – website content, articles, press releases
  • Email newsletter creation and management
  • Article and press release distribution
  • Logos and rebranding

I could go on, but will you remember?  My task:  finding out how to get the word out.  I am open to any suggestions! What would YOU do to get the word out?

Nickey Hollenbach
Personal Touch Concierge Service, LLC
NickeyH@PTConciergeService.com
@nickeyh
Skype:  nickey.personaltouch

POLITICIANS AND DIAPERS

POLITICIANS AND DIAPERS need changing – often for the same reason.  That’s one of the top ten bumper stickers I’ve ever seen.  Since laughter is the best medicine – I thought I’d share!  And I called quite a few of my friends and shared with them just to give them their chuckle of the day – they all thought it hilarious.  I’m sure it has to do with our fully charged political climate these days . . . but then again, when was the last time our political atmosphere was NOT in turmoil? 

When I first wrote this post I went on and on about our current day politics and my opinion on the whole thing.  It’s so easy to keep typing when you have such a strong opinion about something.  But then I realized the old saying, opinions are like a*#%!(!s – everyone has one.  So I decided to stop so as not to fall into that category.

↔↔↔↔

Well, the “move” is on.  Little by little we’ve been moving into the new house.  First thing we did was tear up the carpet and install flooring.  If I ever run into the guy who installed that padding under the carpet, I’m going to break his staple gun.  How many staples do you need to put into padding to hold it onto the floor???  It’s been a long time since I had blisters on my hands from something other than gardening!

Anyway, I’m really glad they recycle cardboard or I’d feel really bad about all those dead trees.  How can you accumulate so much stuff in one house?  And how do you not take it all with you to the next house?  George Carlin did a routine that stuck with me called “a place for your stuff.”  Click on his name and watch the second video down of that routine from 1986.  Funny, insightful man, he was.  You hear about people moving every day and you really don’t think much about it.  You say congratulations and wish them well.  But you don’t really think about all the hard, tedious work involved.  This has taken about 100 times longer than I imagined in my wildest dreams.  My daughter informed me that for $10,000 I could have hired movers that would pack everything, move it and then unpack it.  If I had $1 million, I couldn’t possibly pay someone $10,000 to do that!  I wouldn’t make a very good rich person – I’m sure once I took care of my family I’d give it all away.   You can’t take it with you!  🙂

 

 ANYWAY, there’s part of my new back yard – it’s like a blank canvas to me ready for a veggie garden, herb garden and I think I’d like to plant fruit trees, too.  I guess I’ll be spending my time on Mike McGrath’s site from You Bet Your Garden.

The Personal Side

As far as politics go, I just want to say one thing.  I actually have had the audacity to say that I understood why we needed political parties so we wouldn’t have 100 people running for president, but that once they were elected, the party lines should be erased and they should just work for the betterment of our country and people.  Apparently a hilarious statement.  So laugh at me if you will but remember – you can’t complain if you don’t vote.  And please don’t vote because of something stupid like – I don’t like his hair, his smile or I really love that commercial Paris Hilton did.  While not a fan of hers (silly comment – she would have to do something to have me be a fan), that commercial was great!  There’s something you can do with a lot of money – put your own commercial on TV!!  Be an informed voter – read up and do your homework before you vote! 

The Business Side

So what does all this rhetoric about politics have to do with Virtual Assistance?  Absolutely nothing, my friends.  An office environment is where things can get a bit “political,” if you know what I mean. I had more than my share of politics in the last office I worked in, but that’s another story for another blog!  The small businesspeople and entrepreneurs that I mostly work for never have to worry about things like that with their Virtual Assistant. 

So what are some of the tasks that you need help with?  Make a list and start to dream about how nice it would be if you had someone else to take care of them.  What would you do with all of your “free” time?  Grow your business, spend time with your family, read a book – the possibilities are infinite! 

Still not sure about how a Virtual Assistant can help you?

Call me.  Email me.  It’s free and knowledge is power.  I hope to talk to you soon.

FOR WOMEN OF ALL AGES

If you happen to be local to my area, Dr. Yvonne Kaye – one of my wonderful clients – is speaking at the WOW meeting (Women of Willow Grove – a division of the Willow Grove Chamber of Commerce) on September 9, 2008, at 11:30 at the Giant Super Store at 315 Old York Road in Willow Grove.  She will be speaking about Women in Focus and she will be giving her unique humor on the topic of “Why Rubens is my Favorite Artist – This is No Art Critique!”  Come learn and laugh with Dr. Kaye as she gives you insight into your own self, allowing you to discover or expand on your hidden potential.

Dr. Kaye is an author, motivational speaker, keynote speaker, interfaith minister, and all around fantastic person.  She has presented to many different kinds of organization from the United Nations to Gilda’s Club.  I feel privileged to have met her.  The cost is $15 to WOW which includes lunch.  Please contact me with any questions about this event or contact the Chamber!  Treat yourself – you deserve to come hear Dr. Kaye speak!

Nickey Hollenbach, Virtual Assistant
Personal Touch Concierge Service, LLC
www.ptconciergeservice.com
484-919-0637

You Need a Virtual Assistant

Even if you don’t realize it yet, you really do need a Virtual Assistant.  In this blog I’m going to go over some of the scenarios with which you could utilize a Virtual Assistant – today I’ll concentrate on small business owners and entrepreneurs.  Now if you don’t have any stress and you’re able to handle everything in your life and it all gets done – I want to meet you!  I feel like I need a VA sometimes.  Because, of course, I’m doing everyone’s else’s stuff and my stuff gets the appropriate back burner.  (Like the kitchen cabinets . . . )

as always, feel free to scroll down to “The Business Side”

The Personal Side

I have met a lot of people recently – could be all the networking events.  I really do enjoy networking and meeting new people.  And it’s interesting to find out what they do (and how I could help them, of course), but it’s really interesting to tell them what I do.  First I test the waters and say I’m a Virtual Assistant.  I’d guestimate that 75% of them have no idea what I’m talking about, they smile and nod politely, which is just fine because then I get to tell them!  The other 25% who know what a Virtual Assistant is either has one, knows someone who has one or has just read an article about VA’s.  I, of course, would love to insert here how environmental VA’s are (not counting driving to the networking events – carpool if you can!).  I will do a future blog on all the societal benefits of working from home.  Anyone who knows me knows that I have been referred to as a tree hugger since I was in high school.  Back in the – insert decade, I’m not going to –  I started to spout about global warming and what the industrial age has done to our planet, the ozone layer, etc., etc.  Most people looked at me like I had two heads, my mother would just say,”are you going to get up on your soapbox again?”  My father would just gently chuckle.  And the sad part is I still get the same reaction today from more people than I would care to admit.  It’s inconvenient to be environmental. (hey!  reference to Al Gore and I didn’t even realize it!)  Don’t get me wrong – I am not the quintessential environmentalist.  I still use plastic bags – but I try to reuse them if they haven’t had something gross in them.  I bought the cloth shopping bags from Giant and I forget them in the car sometimes.  But I will not allow chemicals on my lawn, and my brick patio would look much better more often if I would treat the weeds.  I’ve tried vinegar and lemon juice, boiling water – but the best thing is just to weed wack the patio.  I have been a staunch proponent for decades about not using chemicals outside that will eventually get in our water sources.  I do truly believe we are poisoning ourselves and our children with the use of chemicals on our plants and in the animals we eat, as well as the additions to our preserved food.  You see, my teenaged daughter had cancer a couple of years ago – a rare cancer usually found in people over 55.  She’s absolutely fine now, but what the heck?  My girlfriend’s daughter recently had  thyroid cancer . . . we’d better find a cure to cancer very soon since our children’s children will be the ones to suffer from our lack of responsibility.

But I draw the line at becoming a vegetarian – I LOVE seafood and chicken.  Never met a piece of sushi I didn’t like – except for sea urchin, of course.  (It has the consistency of snot.)  I would prefer if the chickens were free range and killed humanely and we hadn’t poisoned our fish supply with mercury and other chemicals, however.  OK, ok – I’m done – my mother’s voice just got inside my head.

BTW – anyone see the commercial where the tree walks across the pasture and hugs the environmentally friendly house; two guys are standing in the pasture – one looks at the other and says, “house hugger.”  I LOVE that commercial!!

 The Business Side:

Your business is doing great!  Calls are coming in, products are going out – services are being provided, the phones are ringing non-stop, you’re getting 500 emails a day . . .  but you’re so overwhelmed with everything that you’re not taking care of the details that are necessary to run a successful business.  Remember:  you’re in this to make money and time is money – don’t waste it!  It’s not unusual for me to hear, “I’m so busy I just can’t get all my emails answered in a timely fashion,” “I’m so busy my invoicing is falling behind,” “I’m a week or more behind on correspondence and the piles are growing on my desk.”  These are really just a few of the things I am constantly hearing from people I run into.  I ask them – have you thought about hiring someone to help?  “No – I can’t afford to hire anyone else and I don’t have the room or the time to set up extra equipment for someone else!”  Why put yourself through that?  And yes, you CAN afford to hire a Virtual Assistant!  I don’t know what YOUR time is worth, but I’ll bet it’s way more than $25 – $35 an hour!  And not having time to do your invoicing?  If that’s true – no wonder your cash flow may not be where you need it!  And there is nothing worse than piles that accumulate on your desk – after a while you’ll forget something important that will cost you.

There are typing services out there – all over the world.  If you just need to dictate and have someone type it – you need a typing service.  But that is NOT what a Virtual Assistant is all about.  When you develop a relationship with your VA, it’s exactly the same as having your own personal assistant who is right next to you.  A good VA learns about you and how you would like your work done.  It’s a learning process, of course, but one that is well worth it.  Please take a second to check out a couple of articles found in Entrepreneur.com.   Still can’t figure out what a VA can do to help you?  See this article – Top 10 Reasons to Hire a Virtual Assistant.  Or this one!  Do yourself and your business a favor – make the time to hire a good VA – then you’ll be on your way to getting your business (and your life) in order! 

Miscellaneous Stuff

I met this really nice guy at a networking event.  His name is Will Quinn of Quinn’s Office Furniture & Design.  I’ve been wanting to get a little side table/work station/file cabinet piece of furniture thing for some time but couldn’t find just what I wanted.  Will, who I’m sure has much bigger fish to fry, went out of his way to find me a cabinet (after trying to understand what I was talking about) and actually brought it to a meeting we attend so I wouldn’t have to pay shipping.  Wow!!  Big thanks to Will.  I now have a great desk surface with shelving for my files and supplies at an affordable price.  You should really check out their website – great furniture!  Some day I’ll hopefully get him to design and furnish an office for me (how do you insert a dream cloud here?)

The Food Critic

Ok – went out to eat last night at a place I’ve been to before once.  Geryville Publick House owned by Greg and Terri Lepore.  Greg is also an attorney as well as a bar owner, and I used to work with him over 20 years ago!  It was great catching up with him after all these years.  Nice.  The bar is a historic building which he refurbished and it looks great!  The bar is one of those nice, heavy wood bars with stone walls – really beautiful!  We started with a cheese and fruit plate and tuna appetizer.  The cheese plate had a sliced apple and grapes, small rounds of bread and 3 different cheeses that complimented each other nicely.  The tuna was chopped in small squares – raw – and seasoned perfectly over greens.  Nicely done!  I had a burger – yes, I eat ground red meat a few times a year – and it was fantastic!  Nice, warm, casual atmosphere.  If you’re in the mood for great food in a beautiful bar served by very competent and friendly waitstaff, go to the Geryville Publick House

ok – that’s it – I have to go work on the cabinets again, or still, or whatever . . . some are even hung up now and they look great!  I’ll put a pic on here for you when they’re actually finished.  Have a great weekend!

 Nickey Hollenbach
Personal Touch Concierge Service, LLC
484-919-0637
www.ptconciergeservice.com

Let it Snow!!

Hi everyone!

The Personal Side 

As I’m sitting here nice and cozy inside my house with a nice fire going and a cup of coffee on my desk while it’s snowing outside, I am once again reminded how much I just LOVE this Virtual Assistant thing!  I turn my head for a moment to gaze out the window at the beautiful winter wonderland and once again thank God for lots of things:  my health, my family, a roof over my head – and most of all – that I still have the peace of mind to take that moment to look out the window and appreciate the beauty of nature.

Why so happy this morning?  Well, not all that long ago I would have been up early (same as now), but ran outside to shovel, clean off my car, let it run to warm up and waste gas, and then hope and pray some idiot on the road was not driving if they didn’t know how to in this weather.  All to get to a work environment that was run inefficiently, the employees unappreciated, the boss subject to temper tantrums – just to finally get back home feeling wiped out and frustrated because of all of the above.  Don’t get me wrong – I actually love pressure and time deadlines.  That’s when I’m my most efficient, so I didn’t mind the daily deadlines and the long hours.  It’s when you know everything could be run so much more efficiently, you see the wasted money and no one will listen to your suggestions – either because they feel they know best or maybe they just feel threatened if someone else knows best?  I’m not sure, but I think some of you reading this know exactly what I’m talking about.

But here I am – warm, safe and snug sitting here at my computer.  And as you’re reading this, I sincerely hope that anyone driving in snow this morning made it to their destination safe and sound.  And I hope you get home before the freezing rain starts!

The Business Side

You already know what I’m going to say.  Did your in-house staff make it in this morning?  If they did, will they stay until the end of the day or will they leave early to make it home before the ice gets too bad and the ride home is a nightmare?  And how much time will be wasted talking about the drive in, the drive home and the weather in general?  And will you pay them for the whole day?  (Of course you will – you’re not an ogre!)  How much actual work was done for the day? 

I’m not telling everyone they don’t need office staff in-house in certain situations.  You may need a receptionist, a file clerk (or combination) to handle the physical paperwork in your office.  But what if you really had something you needed done today and your administrative assistant couldn’t make it in?  What would you do?  If you had a Virtual Assistant (like me), not only could I pick up overload work for your in-house assistant and work with her, but today wouldn’t even be an issue.  One telephone call or email with instruction and it would be taken care of in an efficient, cost-effective manner.  You would pay me for actual work done, and it would be returned to you by the end of the business day – to your office or your home – wherever you are and wherever you need it.  I have to put in a disclaimer here:  you can’t give me a 3-hour project to do by the end of the day at 4:00.   I’m not a magician – but if it were an emergency you could most likely have it by the next day.  That’s why the best clients a VA can have are clients that communicate and work WITH their VA.  It’s a wonderful thing!

Just Because

I recently went to see Cyrano at the Academy in Philly.  It was wonderful!  The actors were great and I loved most of the voices.  Not to mention it was a favorite childhood story of mine.  But what I really wanted to let you know if that if you’re ever in the area, please stop in for dinner at Estia – directly across the street from the Academy.  We walked in without a reservation – it was a Wednesday night – and we were warmly welcomed by the hosting staff.   (Almost all of the hosting staff – but I did get the one hold-out to smile with my outgoing charm 🙂  )  The restaurant was decorated very tastefully and was not overdone.  We were ushered to a table next to a wooden rail, up a step from the rest of the restaurant.  With our bird’s eye view we were able to casually watch everything going on a bit below us.  The wait staff was very cordial and professional. 

Next to us on our little riser were stone columns with flowing-type material covering the lights above which gave a beautiful billowing appearance as if you were outside on a perfect day with a slight breeze.  There was no breeze, of course, but that’s what was created in your mind’s eye.  Our waitress was absolutely wonderful, handing me her little flashlight so I could read the menu – yes, I forgot my glasses AGAIN!  As if that weren’t enough to make your dinner wonderful, then came the exquisite food.  I ordered calamari which was stuffed with different Greek cheeses.  You were served 4 whole calamaris on a beautifully decorated plate – plenty for an appetizer.  Then came the Mediterranean salad – which we shared – also wonderful with the feta and olives.  For dinner we each ordered Chilean Sea Bass (I know – you’re not supposed to order that any more because we’re eating too many of them and killing them off – but this was special!)  each prepared differently.  One was prepared with a red sauce and vegetables; one just grilled with a delicate lemon and herb taste – I don’t want to say “sauce” because it was not a sauce – on wilted spinach.  I wish I had the words to describe to you how delicious the fish tasted – it melted in your mouth and I wanted to make every single bite last as long as possible to appreciate every flavor it encompassed!   I would highly recommend this eating establishment – stop by if you’re in the area and give yourself a real treat.

That’s my restaurant critique.  Who knows when I’ll visit a restaurant that I love that much again.

Oh, and for those of you who remembered I was supposed to be blogging on VPN’s, my computer person has not had a chance to get the information to me yet.  I promise it will happen eventually.  Thanks for keeping up!

Oh, and no – my kitchen cabinets are not finished yet (sigh) – so I’ll let the HGTV.com site up for awhile yet – it may be up here quite some time actually.

 Nickey Hollenbach
Personal Touch Concierge Service, LLC
www.ptconciergeservice.com

Email Management

Emails – A Technological Miracle / A Technological Nightmare

The Personal Side

 I LOVE emails!  I love getting them from friends, clients and colleagues . . . I love how fast communication has become.  Why, I can pose a question to a friend or colleague about anything and have the answer back right away!  My business runs on emails – I can complete a project or task and  ¦send¦ – off it goes!   I can type faster than I can write, and if I type something and then change my mind or think of a better way to say it . . . ← ← ←    AND anything can be said in an email with a higher comfort level than if you were to say it in person or on the phone because of the editing factor.  What a great mode of communication – I just LOVE it!!

And then there’s spam.  When you were listening to Monty Python singing the spam song (spam, spam, spam, spam . . . it’s going through your head now, isn’t it?), did you ever think that one day the word spam would bring such an angry response from within the very depths of your soul?  I personally wish the most tragic of fates to spammers – how do they sleep at night?  I have two email boxes.  One for my business, of course, and then there’s the personal one.  Why oh why did I respond to that ad to do a survey?  It’s got to be them that sold my email address, and then THEY sold my email address, and so on and so on.   They said they wouldn’t!  I now get over 200 junk emails a day which thankfully go right into the junk email box – but I still get over 100 emails that make it to my inbox.  So I ignore it for a couple of days.  Bad move.  Eventually I’ll have to look through it and delete, delete, delete – it seems like hours!  I REALLY don’t have the time to spend going through it – I have other things to do!  So now the thing I absolutely love becomes a nagging ritual of the worst kind.  My business email – YEAH!!!  My personal email – MERDE!!! 

The Business Side

So here you are – you get to the office, get your coffee and sit down for what you believe will be a fantastic, productive day!  Why you’ve got your Virtual Assistant all lined up to take up the slack, you’re feeling refreshed and are ready to take on the world.  You turn on your computer, you go to your inbox . . . and the day just took a turn for the worst.  By the time you sort through and respond to all these emails, the morning will be half over!  You can’t ignore them – what if there’s something time sensitive or something important you’ve been waiting for?  And amongst all these emails are spam that got through, email ads that may be interesting to you, and customer/client inquiries that you need to answer.  But what if when you went to your inbox in the morning your emails were already sorted for you –  the spam cleaned out, the easy customer inquiries answered, the emails of possible interest put in a folder awaiting your review in your own time, and the important emails put in a folder for you to review first.  Some of these emails you need to answer yourself – no way around it.  But wouldn’t it be nice if you could jot a note in response and have someone else put it in a professional-looking format?  That’s what I do.  ANOTHER great thing about VA’s!!  So before you’re in the office ready to go, the evening/overnight emails are sorted and all ready for you.  With instruction from you, the easy factual questions have been answered and you need only look at your “important” folder if that’s what you want to do right now.  The other stuff can wait until you have a moment.  When you find the right VA for you, it’s a working relationship – the same as if your assistant was sitting right next to you.  Questions!!  I KNOW you have questions!  Give me a call or email me – I’ll respond!

Next up:  VPN’s

Nickey Hollenbach
Personal Touch Concierge Service, LLC
nickeyh@ptconciergeservice.com
http://www.ptconciergeservice.com
484-919-0637

Save Your Money!

Welcome back!

The Personal Side:

During my time served in law offices, I used to look around and marvel at the waste – the wasted time, the money thrown out the window.  Don’t get me wrong – I believe that most law offices are run tightly and efficiently.  I just wasn’t familiar with them first hand.  Without getting into great detail, I’ll give you an example.  When your staff is completely bogged down and work is coming out of their ears, they’re coming in weekends and staying late nights, wouldn’t you look for ways to manage the workload more efficiently?  Your staff will eventually get burned out and make more mistakes – it’s human nature.  Maybe hire a part-time staff person, perhaps on a temporary basis, to catch up on filing, closing files, rearranging files –  small but necessary tasks that your staff was having trouble keeping up. If I were managing an office, I certainly would not have paralegals filing, photocopying large jobs or closing files.  Would you rather have your $25 per hour staff filing or getting work out the door that you can bill – some of it that they can bill – and hire part-time staff at $10 per hour?  That’s one small example of people just not thinking about the big picture.  Like hiring Virtual Assistants.   In staying with the law office scenario, you hire a VA to do overflow work at $35 / hour.  You turn around and bill your clients the usual $75 / hour paralegal fee and your staff is now happier because they are not insanely swamped,  and we all know a happier employee is a more productive employee.  Your initial thought may be – $35 / hour!  I only pay my staff $25 / hour!!  Really – do you?  How much a month do you pay for their medical benefits?  How does it impact you when they are out sick or on vacation?  Are they working for you every second they are sitting in your office taking up space and working on equipment that you maintain?  Hmmm – I wonder how much you are actually paying them per hour.

The Business Side:

What business owner doesn’t want to save money (and time – usually one and the same)?  I just can’t think of any reason why an entrepreneur or small business owner wouldn’t want to use the services of a virtual assistant.  Actually – any size business that has overflow or a project to get done that doesn’t want to bog down their staff.  Let’s look at the facts (bulleted just like a tie would want to see):

  • no payroll taxes
  • no extra equipment / space
  • no equipment maintenance
  • no sick days
  • no snow days
  • no vacation days 
  • no benefit packages

That’s right, folks.  Virtual assistants are never too sick to work, being snowed in doesn’t affect us in the least, we have our own benefits packages and we are never on vacation when you need us!  We obviously own and maintain our own equipment and you pay us directly and 1099 us at the end of the year.   What a deal!

Don’t waste another day without your very own VA!  Give me a call any time and we can discuss whatever your needs may be, whenever they may be.  Because again – that’s the beauty of having your own VA.  We’re there when you need us for as long as you need us – and that’s how you pay us!

 Next:  What this Virtual Assistant can do to help your business get going, stay going and improve productivity.