Five Great Things about You

What are five great things about you?

Alan Klayman from my local Chamber of Commerce posed that question recently on LinkedIn.  It really got me to thinking, especially since I attended a seminar last week on creating your business plan and all of the things that you need to think about while preparing your business plan – like how you want your clients or customers to see you.

List five great things about yourself – five things that YOU think are great about you.  Then ask the same question of  your family and friends.  Compare the list and choose the five that you would want your clients / customers to know about you.  What are you doing to let them know those things about you?

Today people still want to transact business with people they feel they know and can trust.  There is a lot being said about community – Mike Henry, Sr., of the Lead Change Group has spoken much about that and will be releasing an article about it on his newsletter shortly.  Wouldn’t you rather work with someone or purchase something from someone you feel you know and can trust?    Of course you would!

With our communities becoming more and more virtual, there are two things happening:  (1) the world is becoming a much smaller place, and (2) we are transacting more and more business with people we have never met.  No longer are you able to drive down to the store who sold you something when you’re dissatisfied.   On the flip side, word of mouth is much larger in the virtual world.

How do you get to “know” people you will probably never meet?  It all goes back to community – you need to build one.  The people who are on Twitter who don’t bother to build that community and just advertise (spam) their messages, just don’t get it – and will never build good community.

Back to the great things about you:  Let people know about your great things! Worried  about bragging?  Well, you may just need a Virtual Assistant to help you write the perfect press release, marketing materials or publicity campaign.  Just sayin’ …